Overview
In our digital economy, success in the hospitality industry requires more than just providing great customer service. It is essential to have a strong online presence that engages customers and drives traffic to your business. This course provides an overview of the digital tools and strategies you need to create an effective online presence for your hospitality business. You will learn how to develop a website, use social media to connect with customers, and create marketing campaigns that reach your target audience.
In addition, you will explore how to use data to improve your hospitality business. This course is essential for anyone in the hospitality industry who wants to succeed in the digital economy.
In this course, you’ll learn:
- What is the digital economy and why is it important for hospitality businesses?
- How do you create a website for your business?
- What are the best ways to use social media to connect with customers?
- How can you create marketing campaigns that reach your target audience?
- How can you use data to improve your hospitality business?
This course is live, in-person training sessions, interactive workshops, an online homework component, and a final exam. Offered in fall 2022. Inquire now to book your slot!
Price: $2400 per person