Overview
In our digital economy, success in the hospitality industry requires more than just providing great customer service. It is essential to have a strong online presence that engages customers and drives traffic to your business. This course provides an overview of the digital tools and strategies you need to create an effective online presence for your hospitality business. You will learn how to develop a website, use social media to connect with customers and create marketing campaigns that reach your target audience.
In addition, you will explore the importance of diversity and inclusion, and how truth and reconciliation can play a vital role in your digital marketing strategy. This course is essential for anyone in the hospitality industry who wants to succeed in the digital economy.
In this course, you’ll learn:
- What is the digital economy and why is it important for hospitality businesses?
- How to create a website for your business.
- The best ways to use social media to connect with customers.
- How to create marketing campaigns that reach your target audience.
- How to use data to improve your hospitality business.
- Strategies for embracing diversity and inclusion in your digital marketing efforts.
- The role of truth and reconciliation in the hospitality industry and how to implement it in your digital channels.
This course is live, in-person training sessions, interactive workshops, an online homework component, and a final exam. Inquire now to book your slot!
Price: $2,400 per person