Event Marketing and Event Sales

What your team will learn

• Plan an event marketing calendar around your slow and busy seasons
• Promote events through social media, email, listings and local partners
• Turn enquiries into bookings with clear proposals and prompt follow-up
• Price event packages, handle objections, and win repeat and referral business

1. Week1

   Know your events and your market

   1. Session 1
      Your event offer

      The events you host, who books them, and what makes your venue the one they choose.

   2. Session 2
      Planning the calendar

      A marketing calendar built around holidays, local happenings, and your slow and busy seasons.

2. Week2

   Getting the word out

   1. Session 3
      Social media and email

      Posts, photos and emails that fill a room, and when to send them before an event.

   2. Session 4
      Listings, partners and reviews

      Event listings, local partners, suppliers and reviews that bring bookings to you.

3. Week3

   From enquiry to booking

   1. Session 5
      Handling enquiries

      Replying quickly, asking the right questions, and finding out what the client really needs.

   2. Session 6
      Packages and proposals

      Building event packages, writing clear proposals, and pricing so every event is worth hosting.

4. Week4

   Closing and coming back

   1. Session 7
      Closing the sale

      Following up, handling objections about price or dates, and getting the contract signed.

   2. Session 8
      Repeat and referral business

      Delivering on the promise, asking for reviews and referrals, and booking next year's event.

How the sessions work

• Role-playsPractise enquiry calls, venue tours and price conversations, with the trainer guiding.
• Your own event planBuild a marketing calendar and a sales proposal for a real event at your business.
• Feedback and coachingFeedback from the trainer on your plan and proposal as you build them.

Who it's for

• Restaurants, hotels, venues and caterers that host private or public events
• Sales and catering staff who answer event enquiries
• Owners who want to fill quiet nights with events